BioLife+Corporate+Identity+Worksheet

This worksheet includes the positions held by our three main employees along with their and the company's background story. This worksheet also tells of our slogan, location, and what type of Biofuels we specialize in along with many other information a reader might want to know.

 Corporate Identity Worksheet

** Helen, Brenden, and Sloan equally contributed to this worksheet in class **  1. What will be the name of your company? (Cooper)

 Bio Life   2. Where will your company be located? (Cooper)

 Birmingham, Alabama  3. In what type of alternative energy will your company specialize? (Cooper)
 * Alternative energy sources are mainly determined by regional geology, topography, ecology and climate. Your company's energy endeavors and location should reflect this.

 Our Company is specializing in Biofuels of all sorts including cellulosic biofuels and algae. 

4. What is the mission statement of your company? (Cooper)

 To provide clean and renewable energy to fit your personal budget. 

5. What will be your slogan? (Cooper)

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; msotabcount: 1;"> <span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 10pt;">“Think outside the sun” <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt;"> 6. What is the back-story of your company? (Cooper)
 * How did your company get started? Does its history reflect a particular demographic?

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; msotabcount: 1;"> <span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 10pt;">Two young people fresh out of graduate school with a masters in Bio Chemistry (Helen) and a masters in business (Sloan) under their belts, decided to live as green as possible to lessen their generation’s carbon footprints. These two met some years later at a biofuel conference in Birmingham, Alabama where they decided to start a biofuel company. Some years later when the plant was up and running, Sloan noticed that the facilities weren’t being maintained well by their current engineer. To improve the factory’s production, Sloan hired his childhood friend (Brenden) to be the head engineer of the plant. From then on despite the recession, the plant has been thriving. The production of biofuels in the United States increases every year due to the demand of clean and renewable energy. Biofuel sales have gone up over the last years due to the popularity of clean energy in the age group from 30 to 50 years of age and in the middle to upper class. These people are our targets when it comes to selling the biofuels and the demand of it has stayed constant. <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt;"> 7. What are you primarily responsible for? (Cooper) This summary will be in the form of a short bio (picture, job title, job duties, skills, experience, and education)

<span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 10pt;">  **CEO- Sloan Coolbroth** Sloan attended Harvard business school after graduating high school early at the age of 17. He received his Master’s degree in business and quickly became successful. He met Helen, a biochemist, at a bio fuel conference in Birmingham, Alabama. They quickly formed the company BioLife after this.

<span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 10pt;"> Helen received a Bachelor’s degree in chemistry and a Master of Science degree in biochemistry at Emory University in Georgia. After college, she met Sloan at the bio fuel conference. The combination of Sloan’s business talents and Helen’s science skills made it easy to form their company.
 * Biochemist- Helen Sanderson **

Brenden earned his Master’s degree in engineering after attending the Georgia Institute of Technology. Brenden worked several smaller jobs until his long time child hood friend Sloan Coolbroth gave him a call. He made Brenden aware of his idea for the new business, and Brenden quickly decided to work there. <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt;">
 * Head Engineer- Brenden George **

8. What symbols will represent your company? (Schreiner) * These will be used in your logo <span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">The Logo will say Bio <span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%; mso-bidi-font-size: 10.0pt;">Life <span style="color: #00b050; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">and have leaves on the left and on the right, a electrical plug representing the transfer from leaves to energy we can use.